"Make It Happen!" explores the crucial role of a positive and resilient mindset in sales. It asserts that a "winning attitude" goes beyond mere optimism; it encompasses mental strength, motivation, and a relentless drive for success. The book highlights the importance of having a game plan to identify the resources and changes needed to reach one's objectives.

The author recounts a personal journey that led to realizing the need for further education to enhance sales performance. This journey illustrates how acquiring new skills and strategies can significantly foster professional development.

The book encourages setting daily targets and utilizing a game plan to remain focused amid distractions. It emphasizes tracking progress and adjusting strategies to keep momentum toward achieving goals. Additionally, it underscores the necessity of working efficiently, recognizing that time is money in sales. The sooner a salesperson can close a deal, the sooner they can pursue the next opportunity.

The inclusion of personal anecdotes adds authenticity and depth, prompting readers to reflect on their planning processes and consider how to implement these insights in their personal and professional lives. It fosters a mindset of continuous improvement and warns against complacency, advocating that even in times of success, one should always aim for betterment.

Moreover, the book advises salespeople to conquer fear, particularly when engaging with high-profile clients. The author shares a personal experience of overcoming intimidation, reinforcing the idea people are just people, regardless of their status.