Harold Antor’s book for sales presents a detailed analysis of how adjustments in market focus, effectiveness, and activity can significantly impact income in a sales context, particularly in real estate.

It is well-organized, breaking down complex concepts into manageable sections. Using equations to illustrate points is effective, making it easier for readers to grasp the financial implications of different strategies.

The author provides relatable scenarios that demonstrate how focusing on higher-value properties can lead to increased commissions. This practical approach helps readers visualize the potential benefits of implementing the suggested strategies.

The motivational language used throughout the book is engaging. Phrases that can inspire readers to take action and believe in their potential for success. The discussion about establishing rapport with clients adds a human element to the sales process. This acknowledgment of the "artsy" side of sales complements the more analytical aspects, creating a balanced perspective.

Overall, the book effectively communicates the potential for increased income through strategic adjustments in sales practices. It serves as an even more powerful guide for sales professionals looking to enhance their performance. The technique is presented as a valuable tool, and the motivational tone encourages readers to take charge of their sales careers.